NFL schedule release videos: Ranking how every team revealed their 2023 slate

In the NFL, there are winners and losers, and that includes social media teams.

What began as the league simply announcing the full schedule has turned into the Super Bowl for the creative content teams of every NFL franchise with the annual schedule release, trying to reveal their week-by-week opponent while trying to put a fun, creative twist in the announcement. As a result, some teams go viral with their videos, while others are labeled as duds. Like the season, it's a fight to have the best schedule release in the league.

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There were several AI and social media type of videos, but the best of the best got creative and funny. Here's which teams are worth winning a Lombardi trophy in social media, and which ones fell flat:

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32. Seattle Seahawks

Not a schedule release, but still was a solid prank.

31. Arizona Cardinals

They were better off just using a photo.

30. San Francisco 49ers

A 49ers rap with some quality bars, but was corny overall.

29. Houston Texans

Nothing special, and showing the opponents out of order is confusing.

28. Baltimore Ravens

It made sense to use the highest-paid player in NFL history in the schedule release, but wasn’t any different from any other hype video.

27. Tampa Bay Buccaneers

AI was a popular pick, but using it as a skit shows why AI isn’t the best option to use in life. Shoutout to Bucco Bruce.

26. New York Jets

Rainbolt’s ability to guess locations in quick time makes him a true internet legend, but not exciting for a schedule release. 

25. Las Vegas Raiders

Tons of cameos from Las Vegas and Raider Nation, but took too long revealing any dates. A lot of paper was used.

24. Cincinnati Bengals

A spin on all the technology we use, but didn’t generate much excitement.

23. Green Bay Packers

The old school infomercial brought nostalgia.

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22. New England Patriots

Patriots legends together in one home made for a nice tribute, but wait until the end. 

21. Miami Dolphins

Simple and to the point with its movie references.

20. Dallas Cowboys

“Yellowstone” is one of the best shows on TV, and while the drama and a mix of comedy was there, this felt like it dragged.

19. Washington Commanders

Shows how AI can be fun but also create nightmare fuel. The Aaron Rodgers dig was solid.

18. Kansas City Chiefs

A clean use of social media that was direct, and including the Bengals own release made a great release-ception.

17. Philadelphia Eagles

Everyone loves dogs, so this wins the cutest release.

16. Carolina Panthers

The players can act, but long snapper JJ Jansen stole the show.

15. Indianapolis Colts

A hilarious mukbang that’ll have you starving.

14. Los Angeles Rams

Tik Tok videos were a popular theme, and the Rams hit all the trends.

13. Buffalo Bills

The Bills sure got some wild dreams, but they were hilarious in living them up.

12. Jacksonville Jaguars

Playing on the NFL being scripted was clever, and everyone involved was a natural on camera.

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11. Chicago Bears 

The Bears using “The Bear,” which is based in Chicago? It was too easy for them.

10. New Orleans Saints

The MTV-style video was a hilarious take of the league being scripted.

9. Minnesota Vikings

A great tour of the Vikings' facility with a drone that was crisp with transitions.

8. New York Giants

Nothing tests team chemistry like an escape room, and the Giants did a solid job working together to unlock the schedule.

7. Cleveland Browns

Cartoon wrestling means shenanigans, and The Miz and Nathan Segura delivered fantastic digs on commentary.

6. Pittsburgh Steelers

The Steelers “Dodgeball”-style on how to make a release was able to make fun of nearly every team's past and current videos, well done.

5. Detroit Lions

Using AI for fake conversations while gaming are the funniest versions of AI, and the Lions nailed it while throwing tons of shade.

4. Denver Broncos

Peyton Manning and “The Office” are American classics, and it was the mashup we needed.

3. Atlanta Falcons

The Falcons got the best of the best on Tik Tok and it was entertaining from start to finish.

2. Tennessee Titans

Each guess got funnier and makes you appreciate those that don’t know football.

1. Los Angeles Chargers

Lightning does strike twice. The anime style had too many references to summarize, and the Chargers' social media team cannot miss.

Follow Jordan Mendoza on Twitter: @jordan_mendoza5.